3 Ways to Craft Compelling Content for a B2C Audience

NEW YORK, Aug. 6, 2015 /PRNewswire/ -- B2C marketers are tasked with producing quality content that tells their brand's story, which can increase site traffic, visitors and conversions. Successful content marketing requires a focus on creating quality content, and small business owners must implement a strategy that targets content toward the right audience. Marketers that use the wrong methods that aren't suited to key audiences risk seeing their sales plummet as a result of an ineffective content marketing strategy.

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Connecting with consumers through content has never been easier, and in the latest article posted to PR Newswire's Small Business PR Toolkit, contributing author, Steve Lazuka offers three methods of creating content that will resonate with the B2C audience.

• Put the customer first. Serve your audience content that establishes trust and puts your customers at ease with their buying decisions. Acknowledge problems that your readers may be facing and how your products can provide a solution.
• Use the right language. If trying to reach consumers, limit the use of industry jargon and choose your words carefully. Lazuka suggests you should walk a fine line between using technical terminology and basic explanations. Tailor the material for your target audience.
• Tap into emotions. Storytelling is a great way to draw in readers and tapping into their emotions is key to increasing your conversions. When writing for consumers ensure you understand your reader and how they interact with the industry.

For further discussion on writing effectively for the B2C market, read the remainder of Lazuka's article here: http://bit.ly/1SOhq0n.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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