CSR Asia Addresses Effective Sustainability Communications

HONG KONG, July 20, 2012 /PRNewswire-Asia/ -- To meet the growing demand for more professional sustainability communications, CSR Asia is hosting a new online event to help professional CSR managers and corporate communications experts to effectively showcase their sustainability strategies. Their first real-time online training will be on the topic of "Effective CSR Communications", providing practical tips and tools, whilst using international best practice examples to demonstrate the success factors that will get companies noticed for their CSR initiatives and overcome CSR communications challenges.

"Busy practitioners need to find time to learn about effective CSR strategies but often do not have the time to attend traditional training courses. Our new online training option provides a more flexible way to learn about what works and what does not work when it comes to reporting and communication," says Richard Welford, Chairman of CSR Asia.

It can be tough for PR professionals and CSR managers to make CSR communications fresh and engaging. All too often companies assume that sustainability reporting is the end of the CSR communications plan. But it is only part of the process for engaging with and communicating to key stakeholders. CSR management teams and public relations professionals find difficulties in addressing the need for increased transparency and corporate accountability in their communications. This half-day online training will answer key questions on how to make CSR communications more successful.

Dan Ye, Director of Business Development & CFO of PR Newswire Asia, sees the increasing adoption of "virtual" technology a global phenomenon for environmentally conscious companies.  "We are very pleased to partner with CSR Asia on launching their first real-time online training. Rather than going for a traditional one-way online broadcasting of content, CSR Asia was looking for a dynamic and interactive learning experience for their learners.  Our Live Interactive Learning Center, which leverages our market-leading webcasting technology, meets CSR Asia's need to simulate a physical learning experience - while eliminating carbon footprint for both the trainer and learners. They are taking a step further to engage and interact with their audience by utilizing powerful technologies."

The training will take place on Aug 3, course details can be found here.

About CSR Asia

CSR Asia is the leading provider of information, training, research and advisory services on sustainable business practices in Asia. Operating as a dynamic social enterprise committed to corporate social responsibility (CSR), CSR Asia occupies the unique middle ground between civil society organisations and fully commercial consultancies.  This enables us to provide independent and cutting edge services and expert insight into the Corporate Social Responsibility (CSR) issues facing companies in Asia. Through our offices in Bangkok, Beijing, Edinburgh, Guangzhou, Hong Kong, Kuala Lumpur, Singapore, Sydney and Tokyo, CSR Asia builds capacity and promotes awareness of CSR in order to advance sustainable development across the region.

www.csr-asia.com

About PR Newswire

PR Newswire (http://en.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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