Celestial Pictures and Tencent in Partnership to Remake THE MAGIC BLADE

HONG KONG, Sept. 17, 2015 /PRNewswire/ -- Celestial congratulates its partner, Tencent, for establishing Tencent Pictures and the successful manifestation of a transmedia entertainment content strategy to develop super intellectual property (IP).

As the owner of the Shaw Film Library, one of the world's largest Chinese film libraries containing a treasure-trove of high-quality IP materials spanning a wealth of topics in numerous genres, we are delighted to partner with Asian web giant Tencent to kick off our mutual vision to tell the stories of our legendary films via transmedia, multiplatform means to bring such IP materials to life, such as our library's superb 1976 martial arts film, THE MAGIC BLADE (also known as THE MOONLIGHT BLADE).

To create a submersive and enthralling story ecosystem that is new, engaging and malleable, this super IP was adapted by Tencent into the successful online game, THE MAGIC BLADE, and we now shall partner in a magnificent motion picture incarnation of the classic film IP to build out the storyworld, inspiring young fans to continue enjoying and passing on the legend.

Kristen Tong, COO, said that "Celestial has been active in developing transmedia storyworlds built upon our library's super IPs to bring extraordinary entertainment experiences to the global and Asian markets. It is very exciting for us to find a partner of like-minds to jointly enhance and develop the original film IP by extending into a larger picture and understanding of the screenplay and its characters. We are confident that with this joint force, THE MAGIC BLADE will open a new era of high quality, multi-platform and multi-end-user media ecosystems."

Images to download: https://drive.google.com/folderview?id=0B9r4qaSchcOXWjFmekJiZDhhRHM&usp=sharing

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ABOUT CELESTIAL PICTURES

Celestial Pictures Limited (Celestial Pictures) is a diversified entertainment company bringing the best in Asian entertainment to the world. The company focuses on film and television content origination, aggregation and worldwide distribution.

Celestial Pictures owns the Shaw Brothers library, the world's largest Chinese film collection, with over 760 feature films originally released over a fifty year period. The library has inspired countless filmmakers with its vast pool of classics including THE FIVE DEADLY VENOMS, HEX, THE 36TH CHAMBER OF SHAOLIN, ONE-ARMED SWORDSMAN, KING BOXER, THE FLYING GUILLOTINE, LET'S MAKE LAUGH and LOVE WITH THE PERFECT STRANGER. These award-winning films have been digitally restored frame-by-frame for global distribution. The company has also been active in producing new film content, both originals and remakes based on the Shaw Brothers library films. Recent releases include PERHAPS LOVE, MY KINGDOM and CONTROL.

Celestial Pictures has a substantial investment in Celestial Tiger Entertainment (CTE), a venture with Saban Capital Group and Lionsgate.  It operates branded pay television channels and produces and distributes content for Asian audiences. CTE's channel bouquet includes CELESTIAL MOVIES, CELESTIAL CLASSIC MOVIES, CELESTIAL MOVIES HD, cHK, KIX, KIX HD and THRILL, with a footprint that spans Asia and Australia.

Headquartered in Hong Kong, Celestial Pictures is owned by ASTRO Holdings Sdn Bhd (ASTRO), a leading integrated consumer media entertainment group in Malaysia and South East Asia. ASTRO owns a portfolio of international and regional investments in Pay TV, Radio, Publications and Digital Media. ASTRO's Malaysian domestic Pay TV business has a customer base of over 3.5 million residential customers (approximately 52% penetration of Malaysian TV households), and offers 170 TV channels, including 37 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms.