China's Wikipedia, Hudong.com to Help Bing in Search Model Revolution

BEIJING, June 5, 2012 /PRNewswire-Asia/ -- Hudong.com, having been an important part of Microsoft MSN (China)'s (Nasdaq:MSFT) presence, has officially reached a strategic partnership with Bing search engine. Hudong.com, China's Wikipedia, will assist Bing to enhance search technologies with its own advantages in knowledge content, helping Bing's users gain a convenient and accurate search experience with a carefully integrated knowledge service.

For Microsoft MSN (China), Bing will officially start to compete in the Chinese market, and in order to gain a larger market share, it is essential to launch a series of localized products and services through in-depth innovation and competitive differentiation based on Chinese users' habits and needs. Hudong.com, the world's largest Chinese encyclopedia website, provides vast, comprehensive and updated encyclopedic information, and continues to improve the ways in which users are able to create, access and share information with the help of its new wiki platform. The 6.4 million articles, 6.46 billion words and 6.78 million images contained on Hudong.com allow users to access search results in a more efficient, well-organized and practical manner, reducing the time, effort and money spent on information searching in the big world of the Internet. This is not only critical to building a better search experience, which is responsive and provides "happy searches", but also of great significance to Microsoft MSN (China)'s new development boom. It represents another impressive move by Bing after Google introduced its Knowledge Graph. Hudong.com believes that the strategic cooperation with Microsoft MSN (China) will bring together superior resources from Hudong.com and Bing. Under the partnership, Hudong.com and Microsoft MSN (China) will share expertise to boost the revolution in search modes for more complete, accurate and meaningful search results. Pan Haidong, CEO of Hudong.com, said Hudong.com still focuses on spreading knowledge and creating a college without walls with its wiki technology in the increasingly complex Internet information environment. The two parties will develop various cooperation models in the future to benefit users and forge win-win cooperations.