Cuckoo Appoints Korean Hallyu Star Won Bin for Shooting Water Purifier Advertisement in Vietnam

- Won Bin arrives in Da Nang International Airport on March 5th for filming a commercial

- Highlight the refreshing images of Cuckoo Water Purifier in the background of Da Nang's beautiful bright and fresh natural scenery

SEOUL, South Korea, March 5, 2013 /PRNewswire/ -- The healthy home appliances company Cuckoo Electronics Co., Ltd. (Bon Hak Gu CEO) is going to shoot a commercial for their water purifier in Vietnam and Korean Hallyu star Won Bin will appear in the ads. Won Bin arrives in Da Nang International Airport in Vietnam on March 5th for filming the commercial.

Cuckoo appoints Korean hallyu star Won Bin for shooting water purifier advertisement in Vietnam

Korean hallyu star Won Bin who appeared in drama 'Autumn Fairy Tale' in 2000 has been working as a Cuckoo commercial film model since 2010. He has greatly contributed to the brand image establishment and the upward in sales by showing the image of 'healthy appetite and clean water' through Cuckoo Rice Cooker and Water Purifier.

This commercial film is going to shoot in a beautiful resort in Da Nang, Vietnam and is intended for the products of Cuckoo nano filter water purifier and ice water purifier. Neat and clean image of the Cuckoo Water Purifier will be maximized by shooting in the background of fresh natural environment in Da Nang. 

Cuckoo electronics was founded in 1978 in South Korea, it is an enterprise specialized in home appliances. In the main field of electric rice cooker, Cuckoo keeps the unrivaled top and the accumulated sales of its rice cooker in South Korea exceeded 25 million, recorded 73% of market share and it is leading the rice cooker market. 

Cuckoo entered the water purifier market in 2010 based on the brand value obtained in the rice cooker market. It is strengthening its position as a premium brand in the water purifier market with excellent quality and service. Cuckoo has exported water purifier products to the U.S. market since July last year, and it is being well received by American consumers who are strict on water sanitation with its  high quality and the clean taste of water.

Cuckoo has secured its position as a premium brand with electric pressure cooker and is going to enter Vietnamese market with the water purifier to provide 'clean taste of water' to Vietnamese consumers. As the application of diverse filter technology considering the characteristics of water supply in Vietnam and a differentiated alter service, a beautiful design is expected to help Cuckoo Water Purifier settle in Vietnamese market as a luxury water purifier brand.

"Cuckoo has been loved by consumers' full of confidence with excellent techniques and differentiated services, newly entered the market in Vietnam with the water purifier after the rice cooker, and it is going to provide 'healthy taste of water' followed by a 'healthy appetite'," Cuckoo Electronics official said.

On the other hand, Cuckoo has a prime position in a premium brand market in Vietnam which is having a high opinion of consumers with the taste of rice, quality, design and user's convenience. Because of its success of consumer response in Vietnam, Cuckoo is going to open a brand shop in Ho Chi Minh City in the first half of this year for Vietnamese consumers who can experience Cuckoo's variety of products and services. And Cuckoo will always provide the best products to consumers to improve the quality of the product itself.