DHL Helps Emerging Fashionistas to Go Green

• DHL brings EcoChic Design Award 2013 finalists' collections to Hong Kong
• DHL to deliver featured showpieces to EcoChic exhibitions across Asia and Europe

HONG KONG, Jan. 16, 2014 /PRNewswire/ -- As the Official Logistics Partner of the EcoChic Design Award 2013, DHL Express yesterday delivered eight sustainable fashion collections to the runway at the Award competition's grand final at HKTDC Hong Kong Fashion Week World Boutique. Organized by Redress, an NGO that promotes environmental sustainability in the fashion industry, the initiative aims to educate emerging designers on the creation of mainstream clothing with minimal textile waste. It is the world's foremost competition for sustainable fashion design. DHL's support of the Award demonstrates the company's continued commitment to its GoGreen corporate responsibility focus, which promotes environmental sustainability and improves the carbon efficiency of its business activities.

DHL Express, the Official Logistics Partner of the EcoChic Design Award 2013, delivers more than 40 outfits to Hong Kong from locations throughout Asia and Europe.

DHL Express is providing essential logistical support to the EcoChic Design Award 2013, transporting more than 40 outfits to Hong Kong from locations throughout Asia and Europe including the UK, France, Germany, Singapore, Taiwan and Mainland China. It will also support Redress to transport a selection of the finalists' creations to exhibitions in Shanghai, Taipei, Singapore, London, Paris and Berlin over the next three months.  DHL's extensive experience as the international specialist in the express industry will ensure that the EcoChic Design Award showcases the very best in sustainable design from throughout the world.

Ken Lee, Executive Vice President Commercial, Asia Pacific and Managing Director, Hong Kong and Macau, DHL Express, said, "We are extremely proud to be supporting Redress' EcoChic Design Award 2013. Redress' focus on up-cycling, and other sustainable design techniques, aligns completely with our GoGreen corporate responsibility focus, which aims to promote sustainable business operations in all the sectors we support, including fashion."

"30% of the world fashion market's growth will come from China by 2016 (Note 1). With that in mind, it's very important that Redress' work is understood and appreciated by the young fashion talent based in Hong Kong and on the Mainland. I hope our support helps to make that happen," Lee added.

Christina Dean, Founder and CEO of Redress said, "The EcoChic Design Award 2013 has expanded rapidly along with the growing need to reduce waste in the fashion industry. To drive Redress' sustainable fashion mission to fashion designers from East to West and to bring designer innovation to the runway, we need a logistics partner who matches efficiency with a sustainability vision. DHL's exemplary service and team have proved essential and we look forward to a long and fruitful partnership with them."

DHL's support to the EcoChic Design Award 2013 is a testament to the company's ongoing commitment to corporate responsibility. Likewise, its focus on GoGreen has inspired innovations such as the DHL Power Bike, which generates power that recharges the hand-held scanners used by couriers to reduce carbon emissions of handling express shipments. In addition to GoGreen, DHL's supports two other major corporate responsibility programs - disaster management (GoHelp) and championing education and employability (GoTeach).

Note:

1. Boston Consulting Group, Dressing Up: Capturing the Dynamic Growth of China's Fashion Market (2011)

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