Digital Jungle Wins REA Account to Bring Australian Property Market to China

BEIJING, March 5, 2014 /PRNewswire/ -- Digital Jungle, China's leading content focused, digital marketing Agency, announced today that it has been appointed "Agency of Record" by REA Group, a leading global online real estate advertising company and owner of Australia's largest property website, http://realestate.com.au

Digital Jungle will be responsible for marketing REA's new Chinese language property portal (http://www.myfun.com) within Mainland China and to Chinese speaking communities in Australia and across Asia. The goals of REA's marketing program for the Chinese market are to drive traffic to the new website and build trust with the Chinese audience by executing strong search, content and social media campaigns as well as events marketing and digital media initiatives. This move from REA stems from an exceptional increase in demand from Chinese consumers for the various property markets in Australia in recent years.

Dr. Mathew McDougall, founder and CEO of Digital Jungle said, "Given the significant growth in the Chinese middle class, it's natural to see them looking to invest some of their newly created wealth in property overseas. We are pleased to have been selected by REA and this is a recognition of Digital Jungle's deep knowledge and expertise in marketing to Chinese consumers."

Myfun.com Development Manager and realestate.com.au Media Business Development Manager Scott Holmes stated, "Digital Jungle truly understands how to engage and impact Chinese consumers. We are excited to be working with an Agency that holds extensive knowledge and experience in a market that many international companies are keen to tap into."