Digital Jungle Confirmed as Global Digital Agency for Cover-More Travel Insurance

BEIJING, Sept. 26, 2012 /PRNewswire/ -- Digital Jungle, a socially-led, digital marketing agency, announced today they had been appointed as global digital agency for Cover-More Travel Insurance.

Cover-More is Australia's leading travel insurance and medical assistance provider with an increasing global footprint that extends from New Zealand to the United Kingdom and China.

Digital Jungle will assist in the activation of search and social media with Cover-More's network of partners around the world. The agency will also focus on Cover-More Travel Insurance's search, social and content marketing strategy, implementation of robust analytics, integration of branded content and search into existing marketing strategies and development of compelling content.

According to Dr Mathew McDougall, founder and CEO of Digital Jungle, Cover-More continues to demonstrate an advanced understanding of the value and potential of combined search and social media to generate consumer awareness, engagement and excitement around their brand, services and products.

"We're delighted that Digital Jungle has been chosen as Cover-More's digital partner," he said.

Global eCommerce Director, for Cover-More Travel Insurance, Carole Tokody, said the company had strong ambitions for continued sales growth in Australia and Internationally -- online and offline, in our traditional retail channel.

"Cover-More has invested heavily in building a specialist team to deliver leading, market-pushing travel insurance approaches.

"We are a specialist travel insurance and medical assistance group with increasing traction in the online channel, for us and our partners, and we wanted to appoint a world-class digital agency that could take our brand marketing to the next level.

"We believe that Digital Jungle's expertise and solid track record driving search and social campaigns will be key to taking our efforts a step further, leveraging the innovative nature of both our brand and social media/content channels generally," she said.

About Digital Jungle

Digital Jungle is a leading digital marketing agency that helps plan, execute and measure integrated digital marketing campaigns. Our digital solutions team provides fully transparent and measurable insights across all online channels such as social media (SMM), search marketing (SEO/SEM), ePR, eDM, display media and affiliate marketing services.

For more information:

Australia:
Jana Gungor
Business Director
Digital Jungle
Tel: +61 424 302 642

Asia:
Lorena Marangoni
PR & Marketing Manager
Digital Jungle
Tel: +86 10 6561 5818
E-mail: lorena.marangoni@digitaljungle.com.cn

Interviews:
To arrange interviews with Dr Mathew McDougall, Digital Jungle Founder & CEO, please contact Lorena Marangoni.
E-mail: lorena.marangoni@digitaljungle.com.cn