Earnings Conference Call to be held on May 12, 2009 at 8:00PM (New York time) (May 13, 2009 at 8:00AM Beijing time)

BEIJING, April 21 /PRNewswire-Asia/ -- Xinhua Sports & Entertainment Limited (“XSEL”) (Nasdaq: XSEL), a leading sports and entertainment media company in China, today announced that it will release its financial results for the first quarter ended March 31, 2009 on Tuesday, May 12, 2009, after the US markets close. XSEL’s earnings release and related materials will be available on the investor relations page of its website at http://www.xsel.com/earnings .

Following the earnings announcement, XSEL’s senior management will host a conference call on May 12, 2009 at 8:00 pm (New York time) (May 13, 2009 at 8:00 am Beijing time) to discuss the first quarter of 2009 and recent business activities.

Interested parties may dial into the conference call at (US) +1 866 271 5140 or +1 617 213 8893/ (UK) +44 207 365 8426 / (Mainland China) 10 800 130 0399/ (Hong Kong) +852 3002 1672, Passcode: 97375074. A telephone replay will be available two hours after the call for one week at (US Toll Free) +1 888 286 8010 and (International) +1 617 801 6888, Passcode: 90922659.

A real-time webcast and a replay of the webcast will be available at: http://www.xsel.com/earnings-webcast .

For more information:

Media Contact

Joy Tsang, XSEL

Tel: +86-21-6113-5999

Email: joy.tsang@xsel.com

Lindsay Koval, AGG International

Tel: +1-212-614-4170

Email: lindsay@aggintl.com

IR Contact

Edward Liu, XSEL

Tel: +86-21-6113-5978

Email: edward.liu@xsel.com

Howard Gostfrand, American Capital Ventures

Tel: +1-305-918-7000

Toll free: +1-877-918-0774

Email: info@amcapventures.com

About XSEL

Xinhua Sports & Entertainment Limited (“XSEL”; NASDAQ: XSEL)) is a leading sports and entertainment media company in China. Catering to a vast audience of young and upwardly mobile consumers, XSEL is well-positioned in China with its unique content and access. Through its key international partnerships, XSEL is able to offer its target audience the content they demand -- premium sports and quality entertainment. Through its Chinese partnerships, XSEL is able to deliver this content across a broad range of platforms, including television, the Internet, mobile phones and other multimedia assets in China. Along with its integrated advertising resources, XSEL offers a total solution empowering clients at every stage of the media process linking advertisers with China’s young and upwardly mobile demographic.

Headquartered in Beijing, the company employs more than 1,350 people and has offices and affiliates in major cities throughout China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. Xinhua Sports & Entertainment Limited shares are listed on the NASDAQ Global Market (NASDAQ: XSEL). For more information, please visit http://www.xsel.com .

Related stocks: OTC:XSELY