Goodbaby International Reinforces Overall Management Strength to Drive Further Business Growth

HONG KONG, Feb. 10, 2015 /PRNewswire/ -- Goodbaby International Holdings Limited ("Goodbaby International" or the "Company", SEHK stock code: 1086, which together with its subsidiaries is referred to as the "Group"), a vertically integrated international durable juvenile products company, is pleased to announce the appointments of key management representatives Mr. Tim Maule as the Group's Chief Commercial Officer ("CCO"), Mr. Greg Mansker as the Group's Chairman and Chief Executive Officer ("CEO") of Northern and Southern American markets, and Mr. Erich Fuchs as the Group's Chief Supply Chain Officer ("CSO"). The appointments will reinforce overall management strength, and is in line with the Group's corporate strategy to upgrade Goodbaby International to a market-driven and brand-oriented one-stop vertically integrated enterprise.

Mr. Maule was previously the Deputy Chief Executive Officer of the Group's subsidiary CYBEX. At his new role, he will be mainly in charge of the overall commercial execution of the Group's long-term strategy with a view to creating shareholder value. At the Group level, Mr. Maule will direct marketing, sales, brand portfolio management as well as international sales in Asia Pacific, Europe, the Middle East, Africa and North and South America. Mr. Maule is a veteran with over 23 years of experience in the industry of juvenile products and toys and omni-channel international retail development under his belt.

Mr. Mansker joined Goodbaby International in 2011 and held the position of Chief Executive Officer of overseas markets. He has over 28 years' experience, specializing in international business development, offshore sourcing and mergers and acquisitions. As Chairman and CEO of Northern and Southern American markets, he will be responsible for accelerating the growth of Goodbaby International's American business units. In particular, he will focus on working closely with the leadership teams of Evenflo, Urbini and GB to ensure that synergies through our vertical supply chain are exploited to maximize all business opportunities globally.

Meanwhile, Mr. Fuchs will be overall in charge of the Group's global strategy in procurement, production and logistics. He brings with him over 23 years' experience in production, strategic sourcing, logistic and quality. Mr. Fuchs' know-how will help improve the efficiency and productivity of the Group's production facilities globally, and develop supply chain synergies across the Group.

Commenting on the appointments, Martin Pos, Deputy Chief Executive Officer of Goodbaby International said, "I would like to take this opportunity to congratulate Tim, Greg and Erich on their appointments. They are all well-known and highly respected experts in the industry. Riding on each of their strengths and expertise, I am confident Goodbaby International will be able to develop winning strategies with our own brands as well as valued customers. We will also leverage on our growing direct distribution and develop our global supply chain system to increase global market coverage, so as to become brand-oriented one-stop vertically integrated industry leader."

Mr. Tim Maule has been appointed Chief Commercial Officer of Goodbaby International.

Mr. Greg Mansker has been appointed Chairman and CEO of Northern and Southern American markets of Goodbaby International.

Mr. Erich Fuchs has been appointed as the Chief Supply Chain Officer of Goodbaby International.

About Goodbaby International Holdings Limited

Goodbaby International is a vertically integrated international durable child products company, principally concerned with the research and development, manufacturing, marketing and sale of reliable child products, such as strollers, children's car safety seats, child household products, and toy vehicles. The Group's brand portfolio enjoys a leading position and solid localized operations in the world's three key markets -- North America, Europe and China. Goodbaby International sells products under its own brands to the global market, and to partnering world-renowned children's goods brands. Goodbaby International's brand portfolio includes "gb", "Cybex", "Evenflo", "Urbini", "ExerSaucer", "CBX", "Goodbaby", "Geoby" and "Happy Dino". Goodbaby International is committed to providing innovative, safe, fashionable and easy-to-use products for children around the world.

For further information, please contact:                          

iPR Ogilvy & Mather
Callis Lau / Karen Tse / Janis Lai / Heng Tam
Tel:  +852-2136-6952 / 2136-6950/ 3920-7646 / 3920-7656
Fax: +852-3170-6606
Email: goodbaby@iprogilvy.com

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