GreenRoam Launches World's First Soft SIM Over-the-air Download Services In Partnership with China Mobile Hong Kong

HONG KONG, Dec. 22, 2014 /PRNewswire/ -- GreenRoam Limited, member of Taisys Holding Co., Ltd. (Taisys), announced today that China Mobile Hong Kong Co. Ltd. (CMHK) had entered an agreement with them to become the first mobile network operator globally supplying prepaid SIM products to GreenRoam through over-the-air (OTA) provisioning of soft SIM to consumers. GreenRoam's soft SIM OTA download services allows users, prior to travel, to purchase prepaid plans from local services providers using the slimduet® app -- a proprietary technology developed by GreamRoam. The soft SIM with the purchased prepaid plan is then downloaded onto the user's mobile phones over the air. Upon reaching the destinations, users can immediately connect to the local telco services and stay online.

GreenRoam eyes the travel market as the new source of growth in telco services

CEO of GreenRoam, Mr. Moter Du, says, "The slimduet® app is a cutting edge product in the telecommunication industry. Future travelers will no longer need to constantly switch SIM cards in their phones to enjoy local telco services. By attaching the slimduet® SIM onto their original SIM card, a user can choose and purchase from various local operators, staying connected with data or voice plans."

World's first soft SIM OTA download sets the battle ground for telcos beyond domestic borders

Mr. Sean Lee, the Director and CEO of CMHK, states, "Hong Kong's annual visitorship exceeds 60 million, with travelers coming from mainland China, Taiwan, Korea and other neighboring countries. Our partnership with GreenRoam aims to provide convenient prepaid services to visitors, which are also environmentally friendly. With slimduet® SIM, consumers can expect to enjoy not only HK prepaid services from China Mobile HK, but also those prepaid data services in Japan, Korea, and Taiwan. China Mobile HK has always dedicated itself to providing impeccable and professional telco services. The partnership with GreenRoam to provide soft SIM OTA download services signifies yet another milestone in our endeavor to open up an efficient, eco-friendly and ground-breaking distribution channel. Using the internet as a delivery channel for mobile numbers, our sales reach will be extended way beyond our borders. This frees us from the constraints of physical distribution points and creates a paradigm shift in the telco competitive landscape."

GreenRoam's ground-breaking soft SIM OTA download services will be officially unveiled on 2 March 2015 at the Mobile World Congress in Barcelona.