Hotmob Launches the First and Largest Mobile Advertising Network in Greater China Region

HONG KONG, June 1 /PRNewswire-Asia/ -- Hotmob Ltd is pleased to announce the launch of the first and largest mobile media network in Hong Kong and the Greater China Region. Hotmob has partnered with top tier content publishers, instant messaging service providers, internet forums, operators and mobile TV companies to jointly develop the mobile advertising market in the region. With these partnerships, Hotmob's mobile advertising network has been growing at a faster pace, with an increase of 400% growth in monthly impression in March this year comparing with the figures in last September. Hotmob's mobile advertising network currently covers various mobile platforms including WAP (mobile Web), iPhone, Nokia Ovi and Android.

Hotmob's advertising network consists of partnerships with BabyKingdom, Commercial Radio Interactive, CSL, Companhia de Telecomunicates de Macau (CTM), Disuss.com.hk, eBuddy, Green Tomato, Headline Daily, Leisure Guide, OpenRice, Thailandfans, Uwants.com and W. TV. These partnerships add weight to the belief that mobile is the best new advertising medium to reach target audiences and provide the best ROI to advertisers.

Under terms of the partnership agreement, Hotmob becomes mobile advertising agencies for the fore-mentioned partners, responsible for ad selling of their mobile sites, applications or mobile portals. They will deploy Hotmob's ad-serving solution and network to drive new revenue streams. With the sophisticated ad-serving network offered by Hotmob, advertisers can easily reach their target audiences with measurable results.

"I am pleased that Hotmob's advertising network is well-supported by blue chip operators and publishers. The wide adoption of smartphones have accelerated the growth of mobile internet and changed the face of mobile advertising medium. It is the right time for advertiser to think about mobile advertising. More advertisers are expected to increase the portion of mobile advertising in their marketing budget," Mr. Johnny Wong, Director of Hotmob Ltd, said.

About Hotmob

Hotmob is a pioneer in mobile marketing, offering the lucrative mobile advertising marketplace for advertisers and publishers to discover advertising opportunities on the mobile internet and monetize their mobile traffic. Hotmob serves as a bridge to help advertisers promote their products and services to target customers on one side and help publishers generate extra revenues by pushing advertisements to their mobile sites or portals on the other side.

Founded in 2007, Hotmob has built up the first and the largest mobile advertising network in the Greater China Region by partnering with leading mobile operators, media publishers and instant messaging service provider. Hotmob has demonstrated her creativity by winning 2 prizes in the categories of "Digital Media Marketing Campaign" and "Best New Start-up Company" of the Hong Kong ICT Awards 2009, further reinforcing her position in the local mobile advertising industry. Visit http://www.hot-mob.com or visit the mobile site, http://m.hot-mobi.com to learn more.