IQPC: Achieve Business Profitability and Productivity Through Gamification

SINGAPORE, Sept. 4, 2012 /PRNewswire/ -- After an intensive research and strong demand from the market, IQPC is proud to announce the inaugural launch of Gamification World Asia Pacific, scheduled for 28th & 29th November 2012 in Singapore.

Gamification -- using the game mechanics in non-game contexts -- has gone mainstream, radically changing the way companies do business, propelling unparalleled customer and employee engagement. Increased engagement, brand awareness, productivity and sales do not sound like a game, but these are what gamification can help organisations achieve.

As the only conference in Asia Pacific dedicated to gamification, organisations will hear successful gamification case studies from Nike Plus and RHB Investment Bank. Already confirmed attending gamification experts at the event include Mario Herger, Senior Innovation Strategist, SAP Labs, Tikki Gee, Deputy Director, Consumer Health Programme, MOH Holdings Singapore, Sanjay Gangopadhyay, Marketing Director, Southeast Asia, Nike and more. Mario commented that he is excited and looking forward to the event, "The Gamification World Asia Pacific 2012 will give lots of insights of how companies make work more fun!"

By attending the conference, delegates would have the opportunity to gamify their on-site experience and also see in action how gamification can be applied in any setting to engage audience and create results beyond expectation.

Gamification World Asia Pacific will provide participants with the perfect networking platform to build relationship and go beyond business card exchanges. To further enhance interactions, participants are encouraged to engage and navigate through hunts, earn points and getting recognised on the leader board.

The full programme agenda can be downloaded from the website. For more event details, visit www.gamificationworldasia.com.

CONTACTS:

Susy Angryany
IQPC Worldwide Pte Ltd
61 Robinson Road #14-01, Robinson Centre Singapore 068893
+65-6722-9388