Jiayuan Announces Launch of New Vertical Website

BEIJING, October 30, 2012 /PRNewswire-FirstCall/ -- Jiayuan.com International Ltd. ("Jiayuan") (NASDAQ: DATE), operator of the largest online dating platform in China, today announced the launch of izhenxin.com, a new dating website designed to satisfy the needs of China's marriage-minded singles.

Building on Jiayuan.com's trusted brand as China's leader in online dating, izhenxin.com gives marriage-minded singles a simple, members-only platform in which to interact. Based on Jiayuan's industry-leading technology, the new website adds enhanced verification and user behavior analysis methodologies to improve both user experience and matching results.

"A growing number of Chinese singles place a premium on simplicity and verified personal information, and izhenxin.com is designed to meet the demands of this important vertical market," said Mr. Wu Linguang, co-CEO of Jiayuan, "Our Jiayuan.com platform will continue to offer Chinese singles convenient access to the largest pool of singles looking for serious relationships, while izhenxin.com gives marriage-minded singles an additional tool to better search for love online in a more focused environment."

To provide users with the most easy to use and hassle free environment to search for their future partner, izhenxin.com features an exclusive membership model and a proprietary algorithm which assigns members a sincerity score based on their online behavior and verified personal information.

About Jiayuan

Jiayuan.com International Ltd. ("Jiayuan") (NASDAQ: DATE) operates the largest online dating platform in China. Jiayuan is committed to providing a trusted, effective, and user-focused online dating platform that addresses the dating and marriage needs of China's rapidly growing urban singles population. According to iResearch, Jiayuan.com ranked first in terms of number of unique visitors and time spent among all online dating websites in China in 2011. Every two of Jiayuan's American Depositary Shares represent three ordinary shares.

For more information, please visit http://ir.jiayuan.com.

Forward-Looking Statements

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Jiayuan may also make written or verbal forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in verbal statements made by its officers, directors or employees to fourth parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: our growth strategies; our future business development, including development of new products and services; our ability to attract and retain users; competition in the Chinese online dating markets; changes in our revenues and certain cost or expense items as a percentage of our revenues; the outcome of any litigation or arbitration; the expected growth of the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and online dating websites and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in our documents filed with the U.S. Securities and Exchange Commission. Jiayuan does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release is as of the date of the press release, and Jiayuan undertakes no duty to update such information, except as required under applicable law.

For investor and media inquiries, please contact:

Beijing

Yan Peng
Jiayuan.com International Ltd.
+86 (10) 6442-2321
ir@jiayuan.com

Yue Yu
Brunswick Group LLP
+86 (10) 5960-8600
jiayuan@brunswickgroup.com

New York

Tara McDonnell
Brunswick Group LLP
+1 (212) 333-3810
jiayuan@brunswickgroup.com