Joy City Property Wins Two Honours in ICSC China Shopping Centre Awards Again

HONG KONG, Nov. 3, 2015 /PRNewswire/ -- Joy City Property Limited ("Joy City Property" or the "Company", HKEx Code: 0207) is pleased to announce that it has once again scooped two honours in the ICSC China Shopping Centre Awards at the 2015 RECon Asia-Pacific. Yantai Joy City's new media marketing campaign, "New Year Red Packets" has won a gold award in the Emerging Digital Technology category, whereas Tianjin Joy City's O2O marketing initiative, "Liangshiju" has carried off a silver award in the New Retail Concepts category.

It is noteworthy that Yantai Joy City not only pioneered the combination of WeChat Red Packets and payment methods through the "New Year Red Packets", but also achieved mutual benefits for itself, its tenants and customers with the innovative marketing campaign.

Tianjin Joy City's "Liangshiju" is China's first O2O customer loyalty platform to adapt to the Internet. Consisting of its online and offline stores, the O2O customer loyalty platform encourages purchases on mobile applications and effectively guides the customers to the Company's stores with gift redemption and induce them to become its members. The initiative has increased the membership significantly and at the same time boosted sales with accumulation and redemption of bonus points earned through purchases. The O2O initiative has enabled the Company to surpass geographical limitations and revolutionise the conventional service of traditional customer membership centres.

About Joy City Property Limited

Joy City Property is a commercial property listing company under the COFCO Corporation, business of which covering commercial property, residential property, hotel, tourism property and regional comprehensive development. With the enterprise commission of "providing premium landscaping living environment and high quality service, leading a modern and fashion life style, and gradually became a brand property leader with sustainable development capability in China", the Company successfully built an urban complex under the brand of Joy City with the principle concept of "juvenility, fashion, modern and taste", and developed various products, including the top-level scenery series integrated with excellent natural resources and buildings, international living community series gathering international life styles and Chinese spirit, urban boutique resident series facing to city elites, top-level high-end hotels with international influence, such as MGM Grand Sanya, Regis Sanya, Waldorf Astoria Beijing, Beijing W Hotel, and the National Tourist Holiday Resort in Yalong gulf, Sanya with the reputation of "Oriental Hawaii", which formed a gorgeous property territory with rich formats, perfected product categories and balanced capital structure.

Should you have any inquiries, please contact:

iPR Ogilvy & Mather
Callis Lau / James Wong / Maggie Chui / Kiki Zhang 
Tel: +852-2136-6952 / +852-3920-7642 / +852-2136-8059 / +852-3920-7639
Fax: +852-3170-6606
Email: joycity@iprogilvy.com

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