LIVESTOCK ASIA 2015 Opens as the Region's Livestock Industry Gears Towards International Competitiveness

KUALA LUMPUR, Malaysia, Sept. 21, 2015 /PRNewswire/ -- Organised by UBM Asia, LIVESTOCK ASIA 2015 opens its doors hosting over 300 exhibitors representing 32 countries showcasing the latest technologies and supplies for feed and livestock production. The opening ceremony which took place on 21 September at the Kuala Lumpur Convention Centre was graced with the presence of YB. Dato' Seri Ahmad Shabery Cheek, Minister of Agriculture and Agro-Based Industry Malaysia, as the show was announced officially open for trade professionals. The winners for the 8^th Malaysian Livestock Industry Awards were also announced during the ceremony. The three-day event which will run until 23 September includes the exhibition, technical seminars, co-located conferences, and a dedicated 'ASEAN Product Registration Seminar' offering participants invaluable insights in to regulations for livestock and livestock product registration across ASEAN countries including Malaysia, Philippines, Vietnam and Thailand. The general theme of the event this year's edition of LIVESTCOK ASIA is 'Feeding the ASEAN Economic Community's Future'.The event is supported by The Federation of Livestock Farmers' Associations of Malaysia (FLFAM), the World Poultry Science Association (WPSA), World Veterinary Poultry Association (WVPA) and Veterinary Association of Malaysia.

Another key feature at LIVESTOCK ASIA this year will be the Asia Meatec Conference which will cover topics such as World Perspective Towards Meat Industry, Trends in Southeast Asia's Poultry Meat Industry, and Adoption of Food Safety Measures and Halal Perspective. Professor Dr. Abdul Salam Babji frm Uninversiti Kebangsaan Malaysia, Gordan Butland from G&S Agri Consultants Co. Ltd, and many other prominent industry elites from the region will be speaking at the conference.

"The pressing industry topic that will be addressed at LIVESTOCK ASIA 2015 will be that of the global readiness of the livestock industry in the ASEAN region as the race towards establishment of the ASEAN Economic Community (AEC) is on. The enhancement of competitiveness of food, agricultural and livestock products in international markets, and the empowerment of farmers through the promotion of agricultural cooperatives has become the regions priority as the livestock industry prepares to compete on a global level. LIVESTOCK ASIA 2015 will provide farmers with the right platform to better understand the necessary steps required to be part of AEC's overall goal," said Y.Bhg Tan Sri Dato' Dr. Ahmad Mustaffa Babjee, Chairman, UBM Malaysia.

Also taking place at the event is the 2^nd World Veterinary Poultry Association and World Poultry Science Association (WVPA –WPSA) Scientific Conference, Biomin Seminar, and a Broiler Technical Seminar featuring regional and international experts sharing their knowledge on production of safe and quality animal products through improving animal health and better control and eradication of transboundary animal diseases particularly those of zoonotic nature, which threaten the public health. Show floor activities include the World Eggs Day co-organised with the Department of Veterinary Services (DVS) Malaysia. Also running alongside the exhibition will be two other industry-relevant events Asia Meatec Expo & Forum, and the inaugural Halal Ingredients Asia.

"We look forward to welcoming our Malaysian and overseas visitors, and we are confident that LIVESTOCK ASIA 2015 will not only present the right business opportunities for them but also a learning and sharing experience like no other," added Y.Bhg Tan Sri Dato' Dr. Ahmad Mustaffa Babjee, Chairman, UBM Malaysia.

LIVESTOCK ASIA will take place from 21-23 September 2015 at the Kuala Lumpur Convention Centre (KLCC), Malaysia. Visit www.livestockasia.com for further details including exhibitor list, conference programme, speakers and other networking events taking place alongside the event, and registration information.

Notes to Editors:

1. About UBM Asia (www.ubmasia.com)

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 25 major cities with 30 offices and over 1,400 staff.

With a track record spanning over 30 years, UBM Asia operates in 21 market sectors with 160 dynamic face-to-face exhibitions, 75 high-level professional conferences, 28 targeted trade publications, 18 round-the-clock vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

UBM Asia has extensive office networks in China, Southeast Asia and India, three of the world's fastest growing B2B events markets. UBM China has 11 offices in the major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu and Shenzhen, where we organise more than 70 exhibitions and conferences. In ASEAN, UBM Asia operates from its offices in Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines with over 50 events in this region. UBM India teams in Mumbai, New Delhi, Bangalore, Chennai and Hyderabad organise 20 exhibitions and 60 conferences every year across the country.

2. About UBM plc (www.ubm.com)

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events via online and print providing them with the information they need to do business successfully. We focus on serving professional communities from doctors to game developers, journalists to jewellery traders, farmers to pharmacists. Our 6,500 staff members in more than 40 countries are organised into specialist teams that serve these communities, helping them do business and their markets to work effectively and efficiently.

Contact:

MARKETING COMMUNICATION DEPARTMENT
United Business Media (M) Sdn Bhd
A-8-1, Level 8, Hampshire Place Office,
157, Hampshire 1, Jalan Mayang Sari 50450
Kuala Lumpur, Malaysia
Tel: +603-2176-8788 Fax: +603-2164-8786
Website: www.ubmasia.com

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