Launch of B2B New Media Online Platform a Game Changer in Marketing

SYDNEY, Aug. 8, 2012 /PRNewswire-Asia/ -- Bippity Boppity Boo Pty Ltd has launched Go Underground, an innovative B2B online platform offering business users the ultimate in brand promotion and marketing -- a one-stop-shop in new media technologies.

Go Underground helps businesses employing multiple new media tools built into the platform to leverage marketing, boost brand awareness and establish trust.

This unique marketing, publishing and ecommerce platform caters to creative minded SMEs and entrepreneurs across Australia, New Zealand and the Asia Pacific. Business users are being invited to join with free entry into the portal during BETA.

Go Underground's key features include:

• Marketplace: offers a business portfolio with a choice of features (blog spots, shop cart, albums or image gallery, TV or video, profile and social apps).
• Workplace: a space to offer jobs or hire professionals, swap products or services, or tender.
• My network: host group discussions and personal business networks
• Inspiration room: a hub for members to connect, inspire and share.
• Articles: post articles start conversations and share experiences.
• Think Tank: a forum for brainstorming and exploring business opportunities.
• Mail management: offers tools for managing mail lists and campaigns.
• Events: competitions and more.

Go Underground is designed with a focus on aesthetics, web standards and usability. With access to flexible packages and an ever-evolving menu of functionalities, site users are given total control over their content and marketing tools with no technical skills required.

The site also provides a secure platform where personal and professional details are kept separate and business privacy is strictly maintained.

According to founder and director Petrina Fuda, she said, "New media has changed the way businesses do their marketing. Welcome to the post-web era!"

She said no matter the speed of evolving technologies, rather than being overwhelmed, businesses needed to remember the following base principals to succeed:

• Be creative and innovative
• Change actions, not goals
• Technology changes, principles don't
• Keep focused, stay calm, have fun and provide value
• Stay healthy in mind and body
• Find a balance between 'resource and outsource'
• Collaborate with like-minds to move forward
• Use new media  as tools to leverage brand awareness

"Our purpose is to guide, inspire and help unique businesses reach out to the global market and act as drivers for economic and sustainable growth. We do that by providing a supportive, creative environment run by professionals who understand the market," she said.

Go Underground is keen to encourage innovation and creativity among start-ups and small businesses by showcasing the "holistic success" of users:

"Elisabeth from 'My Sweet Boutique' on-wheels catering has a vision to build a business that empowers her customers to feel the sweetest things in life through inspiration and experiences. Freshly made Nutella and strawberry crepes, banana caramel wafflettes and freshly ground organic espresso coffees are some of the tempting items on the My Sweet Boutique menu. My Sweet Boutique is also focusing on sharing its love with 'random acts of sweetness' projects where Liz shares a passion in helping communities and the unfortunate in need for some sweetness and hope."

For more information, please visit https://www.gounderground.com.au/profile/MSB.aspx

"The unique, holistic nature of Shrine Skin Care creates awareness through symbolism and ritual of our ability to transform ourselves for the better. The living colour energies in our products are chosen to match each of the body's main energy zones. Shrine products help your skin become more youthful and radiant, are 100% natural and re-balance your energy. Bottled in glass, each Shrine product is lovingly hand made in the beautiful Blue Mountains ofAustralia."

For more information, please visit https://www.gounderground.com.au/profile/shrine.aspx

Go Underground further drives business growth by encouraging cross promotion, collaboration and co-creation between community users. Its message: Love what you do and inspire others to do the same.  

For free business entry into Go Underground, please visit www.gounderground.com.au.

For more details, please contact:  

Petrina Fuda
Email: Petrina.bippity@gmail.com
Mobile: +61-415-903-610