Limelight Networks Selected to Provide Content Delivery for the New Media Group's 'World-On-Demand' IPTV Platform in the Asia-Pacific Region

Limelight Is Now Delivering a Wide Range of Popular TNMG Content, Including TNMG's Exclusive IPTV Coverage of the 2007 Cricket World Cup Tournament

TEMPE, Ariz. and SINGAPORE, March 14 /Xinhua-PRNewswire/ -- Limelight Networks, a leading content delivery network for digital media, today announced it has been selected as the exclusive provider of streaming media services by The New Media Group, KK ("TNMG") headquartered in Tokyo. Under the multi-year agreement, Limelight will deliver TNMG's Internet Protocol Television (IPTV) offerings to audiences in Japan, Korea and other parts of the World. The Limelight network is now delivering a wide range of popular TNMG-enabled content, via its "World on Demand" IPTV portal, which has exclusive IPTV distribution rights to the 2007 ICC Cricket World Cup Tournament in select markets.

TNMG currently offers more than 40 live TV channels from Great Britain, Italy, Pakistan, India, France, Germany, and Australia to thousands of viewers in its core markets.

Via its "World on Demand" platform, TNMG's premium brand offerings include the Star TV suite of channels, the Fox Channel, TV5 and Ten Sports, as well as its own channels FCTV (Full-Contact TV), Century, and Sense, which it delivers in an always-on mode via the Limelight network. In addition, TNMG's Community Management Tools, proprietary middleware that includes an SMS/CMS and Billing Gateway and a flash-based user interface, all leverage the Limelight network to provide an integrated user experience.

"Integrating real IPTV and easy-to-use Community Management Tools will be a revolutionary step in the user experience," said Randy McGraw, President of TNMG. "We have a vision to deliver 'digital utility' to our communities and to become a positive factor for the communities we serve -- and with Limelight Networks, we are taking a meaningful step toward realizing that vision."

"Our engagement with TNMG is proving highly successful, with consistent, reliable delivery of streams to IPTV set-top boxes and PC's in Japan and their other targeted regions," said Matthew H. Sturgess, Vice President of

Asia-Pacific at Limelight Networks. "Our highly scalable content delivery network was specifically designed to help companies such as TNMG to stream high bandwidth 'live' and 'on demand' rich media content via the Internet to vast audiences across the globe, and we look forward to helping TNMG deliver a superior viewing experience to their customers."

About Limelight Networks

Limelight Networks is a high performance content delivery network for digital media, providing massively scalable, global delivery solutions for on-demand and live Internet distribution of video, music, games and downloads. Limelight Networks' infrastructure is optimized for the large object sizes, large content libraries, and large audiences associated with compelling rich media content. Limelight is the content delivery network of choice for more than 700 of the world's top media companies, including Akimbo, Amazon Unbox(TM), Belo Interactive, Brightcove, "BuyMusic" @ Buy.com, DreamWorks, LLC, Facebook, FOXNews.com, IFILM, ITV Play, Metacafe, MSNBC.com, MySpace, NC Interactive, Valve Software, Radio Free Virgin and Xbox Live. For more information, visit www.llnw.com.

About The New Media Group, K.K.

TNMG is the leading digital media platform developer and community media operator in the Asia Pacific region. Partnered with the world's leading media and technology companies, TNMG developed, owns, and operates The World On Demand Network (the region's most comprehensive IPTV platform), MY-World Communities (a leading portal for the advanced formation and management of online communities and their personal media), and Factor Mobile, KK (a mobile platform development and operations group that uses the patented "1-to-Many" development tool to allow content and service providers, advertisers, and marketers to develop and launch Pan-Asian content initiatives for consumption on mobile devices). TNMG also operates Media Pay(TM), a Japan and East-Asia payments gateway that utilizes every electronic wallet and conventional payment method available in those markets from minor branded affinity cards to cash collection at 35,000 distribution points. Founded by executives in the media, technology and financial communities, TNMG is headquartered in Tokyo, Japan, and maintains network operations facilities in Yokohama, Japan and a development center and post-production studio in Chennai, India. The team at TNMG invites everyone to visit www.TheNewMediaGroup.net to learn more about what the company is doing. We accept communication in Japanese, English, Mandarin, French, Spanish, Hindi, Tamil, Urdu, and Arabic.