LookChem Explains how Chemical Enterprises can Survive the "Winter"

HANGZHOU, China, April 18, 2012 /PRNewswire-Asia/ -- Chemical enterprises are confronted with many challenges in 2012, when affected by many factors, such as rising costs of raw materials and production, taxes, and environmental constraints. In this warm spring season, chemical enterprises still seem to be in depression. How could these enterprises survive this frigid "winter"?

Traditional structural adjustment is imminent

Due to severe excess capacity in the traditional chemical industry, chemical enterprises find it difficult to gain profits through expansion. Therefore, traditional chemical enterprises should conduct structural adjustments to improve the level of development. Enterprises should give overall consideration to the domestic and overseas markets in order to gain full acquaintance with the most promising chemical products, and then have product structure adjustments according to their actual situations.

For example: the chemical propylene oxide has thousands of varieties of processing products. Some varieties could consume hundreds of thousands of tons each year; however, some varieties do not even consume one ton in one year. As for this, the most effective way for the chemical enterprise to meet the market developments is to choose a bigger market to have processing of propylene oxide.

Chemical energy-saving materials have seen great prosperity in with future development tendencies. Enterprises can develop resources-saving and environmentally-friendly products and choose to align themselves with winter and solar industries. They can highlight their associations with biomass and tidal energy industries to provide green energy, all of which helps to maximize their enterprise value.

Targeting high-end products to enhance competitiveness

In the face of intense domestic competition in markets at home and abroad, enterprises have realized the importance of branding. Having an analysis of market trends and mining promising high-end products allows enterprises to stand out from the public.

Chemical enterprises can improve their competitiveness through many ways. They can upgrade new technologies & processes, new materials, and new equipment to eliminate outdated capacity and accelerate the production ability of high-end products; Improve core competitiveness to promote industrial upgrading; Improve product technology content and added value; Strengthen integration of informatization and industrialization, promote the construction of petrochemical enterprises, thereby enhancing the level of industry informatization.

Chemical enterprises must be innovative and take a new road towards industrialization in order to accelerate transformation. Enterprises can vigorously develop strategic emerging industries and high-end products to further improve the level of energy saving. All of these can lead to healthy and sustainable development. What's more, technology-intensive, elaborately processed, highly value-added chemicals could also enhance the competitiveness of the industry.

B2B trade platform becoming the new favorite

Another good choice for chemical enterprises is to choose a B2B trade platform that can provide internet technical support and marketing tools. What businesses should do is make good use of marketing tools to find suitable suppliers or buyers.

LookChem, with its biggest feature of being professional and simple, has obtained much praise in the chemical industry because of a wealth of procurement resources. It has monthly purchases of nearly 30,000, within which more than 80% come from Europe and North America. Another feature of the site is that above 95% of the product information is recorded by Google, in which 70% is at the top of Google search results. For the chemical industry, LookChem is really a good choice to promote chemical products.

In the process of expansion for chemical enterprises, the B2B industry platform has always been substantially supported by the experts. B2B platforms integrate supply and demand information, network payment, and technical support services for industries to reduce the cost of corporate marketing and improve business and circulation efficiently at the same time. Insiders say that network marketing capabilities have a far-reaching impact on the development and success of the enterprise nowadays.

Along with the economic development, environmental factors are changing, such as costs of raw materials, product demand and others. The challenges chemical enterprises are facing are also the chances for their innovation and enhancement. The insiders are being optimistic that if chemical enterprises could combine its own situation with the actual market dynamics, challenge traditional structures and enhance their products' competitiveness, all while choosing a B2B industry platform, they will surely be able to walk out of the "winter".