-- Russia notably absent from list of top 10 consumer markets
NORTH QUINCY, Mass., March 27, 2014 /PRNewswire/ -- Thomson Reuters CompuMark, a Thomson Reuters Intellectual Property & Science business and global leader in trademark searching and brand protection solutions, released its analysis of global trademark trends today in its third-annual State of Trademarks Report: Global Insights on Trademark Trends. The report tracks trademark activity across 186 countries, covering nearly 4-and-a-half-million marks published across all classes in 2013. The resulting analysis identifies the top 10 global trademark registrars, overall trademark class activity and total published trademark volume based on data from the Thomson Reuters CompuMark SAEGIS® on SERION® online search and screening tool.
The 2013 study uncovered a major shift in focus among multinational brand owners, with all eyes firmly fixed on emerging economies. Key findings from the report include:
"Trademarks provide a valuable window into the world's expanding economy via the filing data of today's multinational corporations," said David Brown, managing director, Thomson Reuters IP Solutions. "This report provides strategic insight into macro business trends and expansion in new markets globally."
The data in this report were compiled using the Thomson Reuters CompuMark SAEGIS on SERION online screening tool to identify trademark filings worldwide from January 1, 2007 through December 19, 2013.
"SAEGIS on SERION is the world's only online trademark search and screening solution with the depth and breadth of coverage to enable such a comprehensive report," said Viji Krishnan, general manager, Thomson Reuters CompuMark. "With data from 186 countries, customers get a truly global view of the trademark landscape to shape and inform their brand strategies."
View the full report here: 2013 State of Trademark Report: Global Insights on Trademark Trends or at: trademarks.thomsonreuters.com.