Nationwide In-Taxi Exercises Expanded to In-Office Bootcamps

Touchmedia and General Administration of Sports of China increase efforts to boost public health

SHANGHAI, May 7, 2013 /PRNewswire/ -- China's popular nationwide public service health campaign, Mr. and Miss WOWTM, organized by Touchmedia and supported by the General Administration of Sports of China as part of the 3510 Health for All initiative, is now in its third year. New for 2013 is the adaptation of WOW's simple and entertaining in-taxi exercise videos into useful and fun WOW in-office bootcamps, designed to alleviate white-collar health issues such as stress and weight gain.

HAWORTH employees experience WOW Corporate bootcamp in their office

Since April 15, over 40 companies, spanning many industries and including Life Fitness, HAWORTH, Virgin Atlantic, Sanofi, ICBC, Career International, and Estee Lauder, have confirmed their participation. The WOW boot camps are enjoyable and interactive, leading participants through useful and easy breathing, stretching, strength and cardio exercises that can be done in the office environment.

Micky Fung, Founder and Executive Chairman of Touchmedia commented, "Since we launched Mr. and Miss WOWTM in 2011, we have reached over 460 million taxi passengers in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Qingdao, and Hong Kong. We have logged over 25 million interactions with the WOW interactive flash site on our Touchmedia screens and over 75,000 registered to join the WOW 45 Day Challenge. Given the response so far, we are committed to reaching and helping as office workers as possible through the WOW in-office boot camps in April and May, as well as this year's WOW 45 Day Challenge starting in June."

Action for WOW, Fighting for your Health!

In the first WOW video for 2013, aired from April 1, TV and movie celebrity Calvin Li lends his acting talents to teach people how to overcome their health issues by defeating a bad posture zombie with exercise, knocking out an evil chef with good nutrition and vaporizing a crazy boss with deep breathing. Nancy Pon, General Manager of Touchevents, the subsidiary of Touchmedia that manages the Mr. and Miss WOWTM campaign, added, "Our core message for 2013, is that while poor health may concern many in China, people can find the tools to reclaim good health through more exercise, better nutrition, and stress management. Achieving good health on the go for busy urban professionals is feasible and practical."

More information can be found via WOW's official weibo.

About Touchmedia

Touchmedia was founded by its CEO Micky Fung in 2003 to develop state-of-art touchscreen media technology in China and internationally. Today, Touchmedia is already the largest in-taxi media company in China, providing an innovative marketing platform which allows brands to engage consumers more effectively, building higher involvement for better awareness, recall and response.

For more about Touchmedia: www.touchmedia.cn