Phoenix New Media Announces Strategic Partnership with China Unicom to Provide Mobile Video Data Package

BEIJING, September 30, 2013 /PRNewswire/ -- Phoenix New Media Limited ("Phoenix New Media", "ifeng" or the "Company") (NYSE: FENG), a leading new media company in China, today announced that it entered into a strategic partnership with China Unicom, China's second largest mobile operator, to offer a "Wo+ifeng" mobile video data package to China Unicom 3G subscribers through ifeng's mobile video application.

This partnership marks the first cooperation between a Chinese telecom carrier and an Internet video news platform in China. Pursuant to the agreement, China Unicom's over 100 million 3G subscribers will be able to consume up to 6GB per month of mobile content through the "ifeng Video" mobile app for a monthly fee of 15 RMB. China Unicom users who choose the "Wo+ifeng" package will also have access to VIP services including ifeng's premium news video programs and documentaries not otherwise accessible. In the near future, the parties also plan to offer differentiated bundled packages to meet diverse user needs and viewing habits for news video content.

Mr. Ya Li, Chief Operating Officer and interim Chief Financial Officer of ifeng, commented at the press conference for the partnership, "Partnering with China's second largest mobile operator further demonstrates our recognized leadership in providing unique news-oriented video content. In today's on-the-go Chinese society, watching short-form professional news video clips through smart phones and other tablets devices, is an increasingly convenient and efficient way to consume the latest breaking news and highlights. This partnership will expand ifeng's mobile video audience and further enhance our user's experience on ifeng's mobile platform through mobile devices anytime, anywhere in the China Unicom 3G network."

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is the leading new media company providing premium content on an integrated platform across Internet, mobile and TV channels in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet and through their mobile devices. Phoenix New Media's platform includes its ifeng.com channel, consisting of its ifeng.com website and web-based game platform, its video channel, comprised of its dedicated video vertical and mobile video services, and its mobile channel, including its mobile Internet website, mobile applications and mobile value-added services.

Safe Harbor Statement

This announcement contains forwarda？？looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forwarda？？looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media's strategic and operational plans, contain forwarda？？looking statements. Phoenix New Media may also make written or oral forwarda？？looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20a？？F and 6a？？K in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media's beliefs and expectations, are forwarda？？looking statements. Forwarda？？looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forwarda？？looking statement, including but not limited to the following: the Company's goals and strategies; the Company's future business development, financial condition and results of operations; the expected growth of the online and mobile advertising, online video and mobile paid service markets in China; the Company's reliance on online advertising and MVAS for the majority of its total revenues; the Company's expectations regarding demand for and market acceptance of its services; the Company's expectations regarding the retention and strengthening of its relationships with advertisers, partners and customers; fluctuations in the Company's quarterly operating results; the Company's plans to enhance its user experience, infrastructure and service offerings; the Company's reliance on mobile operators in China to provide most of its MVAS; changes by mobile operators in China to their policies for MVAS; competition in its industry in China; and relevant government policies and regulations relating to the Company. Further information regarding these and other risks is included in the Company's filings with the SEC, including its registration statement on Form Fa？？1, as amended, and its annual report on Form 20a？？F. All information provided in this press release is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forwarda？？looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited
Matthew Zhao
Email: investorrelations@ifeng.com

ICR, Inc.
Jeremy Peruski
Tel: +1 (646) 405-4883
Email: investorrelations@ifeng.com