BOSTON, March 11, 2015 /PRNewswire/ -- Sponsored data business models benefit consumers by expanding the mobile ecosystem to new partners that want to foot part of the bill for consumers to use wireless data—according to the Strategy Analytics Wireless Operator Strategies (WOS) service report, "Measuring the Success of Sponsored Data". There are two main types of sponsored data—offers that provide free access or zero-rated data traffic, and campaigns that reward the consumer with a free data allocation. AT&T has been enabling brands, developers and other companies to explore the potential of sponsored data, in partnership with leading US startups like Aquto, DataMi and Syntonic that provide cloud-based solutions with rich analytics for tracking success.
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Click here for the report: "Measuring the Success of Sponsored Data" https://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=10684
Key findings from the report:
Quotes:
Susan Welsh de Grimaldo, Director, Wireless Operator Strategies said:
Phil Kendall, Executive Director, Wireless Operator Strategies, commented: "Mobile operators should consider sponsored data not necessarily as a large revenue generator but as part of a broader platform approach to offer new, more flexible business models for engaging other companies in the mobile ecosystem in a way that contributes to improved customer reach and engagement as well as to monetizing network upgrades."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
US Contact: Susan Welsh de Grimaldo, +1-617-614-0724, swelshdegrimaldo@strategyanalytics.com
European Contact: Phil Kendall, +44-1908-423620, pkendall@strategyanalytics.com