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TCL Communication Announces April Shipments of Handsets and Other Products

2012-05-07 21:15

Further Enhances Brand Recognition by Strengthening Brand Building Efforts

HONG KONG, May 7, 2012/PRNewswire-Asia/ -- TCL Communication Technology Holdings Limited ("TCL Communication" or the "Company", together with its subsidiaries referred to as the "Group"; HKSE stock code: 02618) today announced the unaudited shipment figures for its handsets and other products in April 2012.

In April 2012, the Group's handsets and other products sales totaled 2,915,586 units, representing a year-on-year decrease of 14%. Sales of smartphones totaled 367,163 units, and its proportion to the Group's total shipment reached 13% in April 2012. Meanwhile, 2,515,589 units were sold in the overseas markets; while 399,997 units were sold in the PRC. For the first four months of 2012, the cumulative sales volume of handsets and other products amounted to 10,764,317 units, with 9,084,869 units were sold in the overseas markets; while 1,679,448 units were sold in the PRC market, representing an increase of 103%.

During the first few months of 2012, the Group achieved significant breakthrough in respect of smartphone validation. A series of smartphone models have been slated for shipment from Q2 2012 onwards, such as the TCL C995, which is designed for China Telecom, and the TCL W989, which has been selected for China Unicom's 4.0 series mobile phones. Our new product Hello Kitty ONE TOUCH 979 came into the market this month and already won the overwhelming support with its unique and exquisite design. To sustain growth, the Group will continue to improve the style, functionality, quality and competitiveness of its products, especially its smartphones, while reinforce its leading position in the global handset market by launching more new products and extending its global reach with a focus on markets such as China. The Group will make every effort to achieve annual revenue target growth of 30% in 2012.

In addition, the Group has been committed to enhancing its brand recognition by strengthening its brand building efforts through various marketing campaigns. The Group has participated the second consecutive year in the Milan Design Week at Aria Savona. During the 6-day event from 17-22 April, the Milan Design Week attracted over 120,000 visitors. The Group showcased the unique design, quality materials and the refined finishing of its products to the industry practitioners, which have been greeted with positive response. This provided a golden opportunity for the Group to consolidate its brand identity and communicate the distinctive values of ALCATEL ONE TOUCH -- 'Be Smart. Smiling design for a better life' to the market.

Sales Volume of Handsets and Other Products (Unaudited Data)

Units  Apr
2012
 
Apr
2011
 
YoY
Change

(%) 
Jan - Apr
2012 
Jan - Apr
2011 
YoY
Change
(%) 
Total  2,915,586  3,375,157  -14%  10,764,317  12,090,083  -11% 
Including
Smartphones 
367,163  18,585  +1,876%  1,113,259  42,610  +2,513% 

Sales volume data is also available at the Company's website: http://tclcom.tcl.com.

About TCL Communication

TCL Communication Technology Holdings Limited (stock code: 02618.HK), together with its subsidiaries design, manufacture and market an expanding portfolio of mobile and internet products worldwide under two key brands - TCL and ALCATEL ONE TOUCH. The Group's portfolio of products is currently sold in the PRC and over 120 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. TCL Communication operates its highly efficient manufacturing plants and R&D centres in various provinces of the PRC with headquarters in Shenzhen, China. For more information, please visit its website at http://tclcom.tcl.com

For further enquiries, please contact Hill & Knowlton Asia Ltd.:

Email: tclcomm@hkstrategies.com

Crystal Yip
Tel: +852-2894 6211 / +852-9720-6445
Erica Liu
Tel: +852-2894-6252 / +852-5136-8460
Source: TCL Communication Technology Holdings Limited
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