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TCL Communication Announces May Shipments of Handsets and Other Products

2012-06-07 19:47

Launches TCL S900 Cloud Smartphone in Cooperation with Suning Appliance

HONG KONG, June 7, 2012 /PRNewswire-Asia/ -- TCL Communication Technology Holdings Limited ("TCL Communication" or the "Company", together with its subsidiaries referred to as the "Group"; HKSE stock code: 02618) today announced the unaudited shipment figures for its handsets and other products for May 2012.

In May 2012, the Group's handsets and other products sales totaled 3,522,171 units, representing a year-on-year decrease of 2%. Sales of smartphones totaled 506,391 units, representing a year-on-year increase of 1,791%, and its proportion to the Group's total shipment reached 14%. Meanwhile, 576,815 units were sold in the PRC, representing an increase of 58%; 2,945,356 units were sold in the overseas markets, representing a year-on-year decrease of 8%. For the first five months of 2012, the cumulative sales volume of handsets and other products amounted to 14,286,488 units, representing a decrease of 9% compared to last year; while 2,256,263 units were sold in the PRC market, representing an increase of 89%, and 12,030,225 units were sold in the overseas markets.

In spite of the slower demand growth for the global handset market, the Group continues to expand its market presence. Riding on the "step-up" strategy and continuous product development of the Group, the Group launched more new products to broaden its product portfolio in the second quarter of the year. Together with Suning Appliance, the leading home appliance retailer in China, the Group launched the affordably priced TCL S900 smartphone with simple layout at a press conference held in Beijing on May 24. The smartphone, which is sold at a retail price of RMB 1,999, features the Android 4.0 ICS operating system, a 4.5 inch high-definition screen, and 1.5GHz dual-core A9 processor, as well as cloud applications. In addition, this model will be sold through the specialized ALCATEL ONE TOUCH online-shopping sites at tmall.com and 360buy.com under a different brand model, the ALCATEL ONE TOUCH 986. The Group expects this cost-effective product to evoke a positive market response and to further enrich the product-line of the current e-commerce channels. The TCL S900 will not only satisfy the various functional needs of customers but will also enhance the cloud smartphone experience for users.

In order to further enhance the brand image of the "ALCATEL ONE TOUCH" and "TCL", the Group has sponsored Le Tour de France, the best known and most prestigious cycling major event, for the second year. A number of the world's best cycling teams participated in the three-week competition in which all participants race through a grueling course that is over 3,400 kilometer. Through the launch of the ALCATEL ONE TOUCH caravan at Le Tour de France on May 24, the Group shares its values of proximity, creativity and excellence with the world.

Sales Volume of Handsets and Other Products (Unaudited Data)

Units  May 2012  May 2011  YoY Change (%)  Jan - May 2012  Jan - May 2011  YoY Change (%) 
Total  3,522,171  3,576,263 -2% 14,286,488  15,666,346 -9%
Including Smartphones  506,391  26,774 +1,791% 1,619,650  69,384 +2,234%

Sales volume data is also available at the Company's website: http://tclcom.tcl.com.

About TCL Communication

TCL Communication Technology Holdings Limited (stock code: 02618.HK), together with its subsidiaries, designs, manufactures and markets an expanding portfolio of mobile and internet products worldwide under two key brands - TCL and ALCATEL ONE TOUCH. The Group's portfolio of products is currently sold in the PRC and over 120 countries throughout the Americas, Europe, the Middle East, Africa and the Asia Pacific. TCL Communication operates its highly efficient manufacturing plants and R&D centres in various provinces of the PRC, with headquarters in Shenzhen, China. For more information, please visit its website at http://tclcom.tcl.com.

For further enquiries, please contact Hill + Knowlton Strategies Asia:
Email: tclcomm@hkstrategies.com 
   
Gary Li Erica Liu
Tel: +852-2894-6239 Tel: +852-2894-6252
Source: TCL Communication Technology Holdings Limited

Related stocks: HongKong:2618

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