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The "Change for New, Enjoy Ease of Mind" Automobile Replacement Event Successfully Held in Yongda Jaguar Land Rover Store

2014-03-17 21:54

HONG KONG, March 17, 2014 /PRNewswire/ -- China Yongda Automobiles Services Holdings Limited ("Yongda Auto" or the "Company" and, together with its subsidiaries, the "Group", stock code: 03669.HK), a leading passenger vehicle retailer and comprehensive service provider in China, is pleased to announce that the "Change for new, enjoy ease of mind" event was successfully held in Yongda Jaguar Land Rover Hunan store on March 15th, and this was the initial roadshow of Jaguar Land Rover's second-hand car theme activity. In order to better publicize this event, Yongda Jaguar Land Rover arranged the TV program "Land Rover Freelander II replacement" broadcasted at Shanghai Oriental TV Shopping channel on March 13th. Any distinguished guest, who had successfully replaced for the new Jaguar Land Rover car, would have another "new car voucher" worth RMB5000.

The event was just on the "'March • Fifteen' Consumer's Right Day". Yongda was awarded as the "Credibility Creating Company" by Shanghai Credibility Creating Organizing Committee, and the award plate was unveiled during the event. Mr. Wu Chao, great-grandson of Chinese Shanghai calligraphy originator-Mr. Sun Changshuo, member of Xilingyinshe, President of Shanghai Calligraphy Master Descendant Association, specially wrote four Chinese characters - meaning "speed fast in the world" at the event for the distinguished guests who had successfully replaced for the new Jaguar Land Rover car II

The event received warm response, attracting more than 20 domestic and foreign media and over 200 customers, with nearly 100 second-hand cars assessed and 11 customers successfully having second-hand car replaced.

When the customers were choosing to replace second-hand car with a new car, they can also log in Jaguar Land Rover's recognized official website to select the "Jaguar Land Rover's certified second-hand cars" through the on-site computer system at the same time. The high popularity of the event indicated that the second-hand car business is enjoying a favorable growth momentum, and it also demonstrated the vision ambition of Jaguar Land Rover for the second-hand car market in China.

All the Jaguar Land Rover's certified second-hand cars displayed on their recognized second-hand car official website have obtained Jaguar Land Rover's official certification. Each second-hand car certified by Jaguar Land Rover, has been strictly examined and maintained by professional technicians before sale. There is a technical team consisting more than 3,000 experts supportive of the brand's commitment, to ensure the product quality of the certified second-hand cars in all aspects.

At the same time, any customer who purchased second-hand car certified by Jaguar Land Rover, can enjoy at least 12 months of warranty, and the warranty covers a comprehensive range of mechanical and electrical failures. The customers can also enjoy Jaguar Land Rover's rescue and emergency response services, which truly help to let customers be rest assured in purchasing and using cars.

Looking at the mature automobile consumer market, the second-hand sales in United States are 2.5 times of the new car sales. The second-hand car sales in Japan are 1.5 million higher than the new car sales every year. As Chinese automobile market becomes more and more mature, the hidden potential of the second-hand car market should not be underestimated.

During the event, the management of Jaguar Land Rover remarked, that the company would spare no effort to promote the "Jaguar Land Rover's certified second-hand cars" continuously. They believed that the second-hand car business will play a more and more important role in Chinese automobile market in the future.

Source: China Yongda Automobiles Services Holdings Limited

Related stocks: HongKong:3669

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