Viqua(R), a Breakthrough Nanotech Skin Beautifying Ingredient from AXIALYS Awarded During PCHi 2009 in Guangzhou

GUANGZHOU, China, May 12 /PRNewswire-Asia/ -- AXIALYS Innovations announced that, upon entering the Chinese market, the Company's breakthrough nanotech food and cosmetic ingredient, VIQUA(R), which has significant moisturizing, anti-ageing and whitening properties was recently awarded as a new innovative product in the PCHi 2009 show in Guangzhou.

Personal Care and Homecare Ingredients China is the only show in China with a predominant focus on personal care, homecare and cosmetic ingredients. Held annually in China's most prestigious business cities, the show gathers leading ingredient suppliers, formulators, manufacturers, R&D specialists, and C-level executives from all over the world. PCHi is the most effective marketing and networking platform for international entities to reach out to China's burgeoning cosmetic market.

Demand for skin beautifying ingredient that can be used orally and topically is a growing phenomenon worldwide. AXIALYS, an innovative French nanotechnology research center, has developed a unique ingredient, VIQUA, that can be used in cosmetic as well as in food with significant moisturizing, anti-ageing and whitening properties.

After successfully establishing co-operations with leading industry players in Europe and Japan, AXIALYS introduced VIQUA for the first time in China during the PCHi show in Guangzhou this year . Viqua(R) was the only in & out ingredient awarded among the top six innovations of the show and was granted a conference during the New Technology Sessions.

Combining powerful anti-oxidants from pomegranate and a patented delivery system ADS(R) Nanotechnology, VIQUA(R) is the only known ingredient to be intelligently used by the cell to scavenge free radicals. According to Liliana TODORINOVA, AXIALYS technical manager, "AXIALYS R&D laboratory demonstrated that, thanks to ADS(R) Nanotechnology, Viqua(R) crosses intact the cell membrane and accumulates into the mitochondria where it actively scavenges free radicals. This is the key to the efficacy and what differentiates VIQUA from other active ingredients."

Aimed for both cosmetic and food applications, Viqua(R)'s outstanding beautifying effect was demonstrated in a clinical trial. 28 days treatment with Viqua(R) increases skin moisturizing (+40%), reduces wrinkles (-26%) and visibly whitens dark spots.

According to AXIALYS Innovations, one of the top cosmetic manufacturers in mainland China already expressed interest to acquire the exclusivity of Viqua(R).

About AXIALYS INNOVATIONS

AXIALYS Innovations is a Research and Development company based in Annecy, France. AXIALYS engineers innovative ingredients for the food, pharma and cosmetic industries, using nanotechnology based delivery systems. AXIALYS approach is focused on efficacy and safety, supported by extensive in vivo trials.

In February 2009, AXIALYS opened in Guangzhou its first China office to expand its activities in China.

Website: http://www.axialys-innovations.com