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VODone BUS Launches a Self-Service Platform for Advertisement Broadcasting

2007-10-16 02:06

Huge Market Impact at a Small Cost

HONG KONG, Oct. 16 /Xinhua-PRNewswire-FirstCall/ -- VODone Limited ("VODone") (stock code: 82.HK), a leading tele-media service provider in China, announces today the launch of an online platform for Self Service Advertisement Broadcasting, under its VODone Broadcasting Union System ("VODone BUS"). The Self Service platform transformed the advertisement broadcasting function from manual mode to auto mode. The platform further diversified the advertiser base of VODone and is expected to become a key profit generator for VODone BUS.

VODone BUS is an online advertisement broadcasting service for member websites. Its profit sharing mechanism is based on the number of page-views. With the world renowned market research company AC Nielsen being its website auditor, VODone BUS' advertising effectiveness credibility will further be enhanced.

The launch of Self Service platform represents a system upgrade and efficiency enhancement of VODone BUS. With the new online platform, members can register directly to the designated website http://myad.vodone.com/nwadms/ADOwner/main.jsp and select their own broadcasting options, including the mode, frequency, advertising page location and billing method. The Self Service Platform provides a variety of advertising modes, namely, "FLASH animation", "image only", "text only" as well as "image and text". With a low registration cost of RMB100 only, the current daily registration rate of VODone BUS reached 13,000 while its page view soared to over 21 million.

Dr. Zhang Lijun, Chairman of VODone, said, "Leveraging on the sophisticated Self Service Advertisement Broadcasting platform, VODone offers its clients with diversified advertising options. It also streamlines the advertisement broadcasting process and reduces costs. We can directly share the advertising profit with members of VODone BUS. The extensive network of VODone BUS expands our market coverage and strengthens our marketing capability. We believe the Self Service platform will consolidate the strength of VODone BUS while enhancing profitability."

About VODone Ltd.

Founded in 2005, Vodone Telemedia Co. Ltd., a strategic partner of VODone Limited (0082.HK), is the first and leading online video media group in China. It is also the only enterprise in the PRC to own a complete set of licenses to operate video broadcasting on the Internet. Vodone Telemedia has contracted the technical and promotional services to Vodone Datamedia Technology Co., Ltd for 50 years.

In September 2006, upon the completion of the buy-sell agreement between Dr. Zhang Lijun and VODone Limited, Vodone Datamedia Technology Co., Ltd. and subsidiaries of VODone Limited collaborated to further develop the telemedia service business. Capital Market funds were deployed creating support and laying a solid capital foundation for the development of VODone Limited. Vodone telemedia supports the broadcast of financial information, entertainment, sports and lifestyle programs through multimedia on the platforms of leading Internet and telecom network operators. Vodone's telemedia streaming video programs can be accessed all over the world, around the clock through the online video portals.

Source: VODone Ltd.
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