mig33 Focuses on Being a Top Social Gaming Choice Outside of East Asia

SHANGHAI and SINGAPORE, July 27, 2012 /PRNewswire-Asia/ -- The co-founder and CEOof mig33 -- the world's largest mobile-first community - is elaborating on the company's progress and plans at this week's ChinaJoy 2012, one of Asia's top game expos.

"For Social Game developers, the choice of Social Networking Platforms outside of East Asia is limited," said mig33's Steven Goh.  "We're out to provide a great and engaging alternative in South and South East Asia."

mig33 – which has launched over three dozen social games in the past 12 months – has delivered up to several hundred thousand daily unique users to each game.  It plans to increasingly tie its games more closely into its ecosystem and monetisation engines.

"Everyday, we learn more about engagement and the finite details that really matter," continued Goh.  "We launched a miniblog product earlier this year to improve the mig33 experience, and we're currently rewiring mig33 based on the feedback we're getting."

That miniblog has centered the mig33 community on a fast, fun and highly social experience.  The miniblog is gradually being integrated with mig33's third-party games, chat, profiles and avatars, making mig33 a unique proposition compared with the emerging market-offerings of other social internet services such as Facebook, Twitter, Sina's Weibo, and Tumblr.  Unlike the others, mig33 is focused on delivering a fun, fast and social service and includes features such as levels, badges, labels, virtual gifts, avatars, emoticons, games and more, directly within the miniblog itself.

Later this quarter, mig33 plans updates to its user identity and reputation systems.

mig33 has successfully modeled itself on popular East Asian social networking services such as China's multi-billion Tencent QQ (QQ).  In 2011, mig33 delivered over 300 billion messages and over 185 million virtual gifts.  Aside from a robust developer program, mig33 holds partnerships with handset manufacturers, telcos, mobile content providers and a vast network of mig33 merchants.

About mig33 mig33 is one of the world's largest mobile-first social entertainment services, connecting over 65 million registered members around the world with chat and entertainment everyday, and hosting a fast-growing virtual economy. Launched in late 2005, mig33 is headquartered in Singapore with strong consumer presence in Indonesia, South Asia, the Middle East, and Africa. For more information, visit www.mig33.com.