Respect Your Universe, Inc. Announces Memorandum of Understanding for Strategic Alliance in Asia

PORTLAND, Oregon, Aug. 14, 2013 /PRNewswire/ -- RESPECT YOUR UNIVERSE, INC. (TSX VENTURE: RYU) (OTCQB: RYUN) (RYU) today announced that it has signed a non-binding Memorandum of Understanding with Luxey International Holdings Limited of Hong Kong ("Luxey") to develop a strategic investment and marketing relationship. Luxey is a retail focused apparel group with physical and web shops, headquartered in Hong Kong.

Luxey has spent thirty years in development, acquisition, and marketing of retail apparel brands throughout Asia. Luxey's primary apparel brands include Lamborghini, Yoflel, Gay Giano, and Cour Carre. The Cour Carre brand is comprised of smart, fashionable clothing for professionals and business executives. Yoflel offers customers trendy lingerie, and swimwear while Luxey's Lamborghini men's wear line is made from the finest European fabrics and textiles. The Lamborghini line is infused with style, quality and endurance.

Luxey's customers are primarily 20-35 year old men and women who are trend-sensitive with a high need to express their individuality through the fashion they wear. We believe that RYU's merchandise assortments will appeal to Luxey's primary customer thus complementing their brand family.

"We are excited and honored to work closely with Luxey," noted RYU's Chief Executive Officer, Craig Brod, PhD. "Luxey not only has extensive experience in production and marketing apparel throughout Asia, but its primary customer base is similar to RYU's, and they have a depth of management in the Asian market that can be beneficial to RYU."

"We are looking forward to this strategic relationship which comes at a favorable time in the development of our brand," stated Chief Financial Officer, Jim Nowodworski.

We look forward to working out the details of our business and marketing relationship with Mr. Joseph Lau, Chairman of Luxey.

About Respect Your Universe   
Respect Your Universe, Inc. is a vertically integrated, active lifestyle apparel brand focused on the needs of individuals and athletes alike. The men's and women's performance and active wear lines are specially designed for people who love to move, feel comfortable and look great. Crafted from organic and/or recycled materials, our products are also designed to help nurture the environment. For more information, visit www.ryu.com.