Growing roots in Singapore: Cypress Labs expands businesses' reach through beacon technology

SINGAPORE, March 24, 2016 /PRNewswire/ -- Geoff Elwood, Founder and CEO of Specialist Apps Limited today announced the creation of a new Singaporean based venture, Cypress Labs Incorporated, in partnership with local entrepreneur Mr. Leon Low.

Cypress Labs has been created to leverage the global track record and know-how of Specialist Apps in the rapidly evolving proximity aware mobile solutions space. Geoff Elwood said, "With a growing list of clients and projects in and around Singapore, there is an increasing demand to build a local presence. This is a fantastic opportunity to consolidate our first mover advantage in this sector. The creation of a local team allows us to rapidly respond to the many new opportunities and projects currently underway in Singapore.  

"With Cypress Labs, we have the ability to not only provide direct, personal service, support, and project management, we can also tap into the local talent pool of highly skilled software engineers and designers in Singapore and develop long term skills and knowledge transfer.

"This also provides us with incredible new opportunities to launch into the retail and commercial Beacon (iBeacon technology) and Location Marketing Sector. With Leon's extensive experience in the business development, B2B and Enterprise marketing space, an entirely new range of opportunities for Retail, One to One Marketing and proximity marketing opportunities are open to us."

Leon Low said, "This is an incredibly exciting time and holds great opportunities in Singapore. From retail to commercial bricks and mortar companies, the challenge of continuously looking for new angles to increase productivity in business are ever present. Effective online and offline content integration and One to One personalized offerings is what people today really want and need."

Cypress Labs is jointly owned by founding directors Leon Low (Singapore), Geoff Elwood (Australia) and Specialist Apps Limited (Hong Kong).

For more information contact:
www.specialistapps.com 
www.cypresslab.com 

CONTACT:
Leon Low
+65-9455-7321